President Street

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Florian Laroye • 2021

President Street

Visibility is rarely accidental. True presence refuses discretion. Identity begins the moment something chooses to be seen.

Location: Helen Joseph Street, Johannesburg (South Africa)

€990,00 EUR

Pigment print on Hahnemühle Photo Rag® fine art paper
Edition of 10
Signed and numbered by the artist
Framed (Black)
Includes Certificate of Authenticity
Published exclusively by Florian Laroye
54.8 × 67.8 × 3.5 cm

We offer four presentation options to suit different spaces and budgets, from unframed prints to gallery-scale statements.
Framed versions follow the artist’s direction in frame color to preserve the intended visual balance. The product images shown reflect the exact combination chosen by the artist.

Print Only – ideal if you already have a frame at home

Print size: 30 × 40 cm

Framed – aligns with the artist’s intended presentation

Print size: 30 × 40 cm
Overall size (incl. frame): 42.4 × 52.4 cm

Gallery Frame – a museum-inspired display

Print size: 33 × 44 cm
Overall size (incl. frame): 62.4 × 82.4 cm

XL Gallery Frame – a statement piece designed to stand out

Print size: 39 × 52 cm
Overall size (incl. frame): 72.4 × 102.4 cm

This print is made to last, produced with museum-quality giclée printing, a fine art process that uses pigment-based inks to achieve exceptional detail, rich color, and superior longevity.

Printed on 308 g/m² Hahnemühle Photo Rag®, one of the world’s most popular fine art papers, it offers a super-matte, off-white finish that enhances subtle tones and muted blacks with remarkable smoothness. With its soft cotton texture and chalky feel, it delivers excellent detail and gentle color gradients, creating a refined surface loved by artists, illustrators, and photographers alike.

Pigment-based giclée print
308 g/m² Hahnemühle Photo Rag®
Off-white paper, super-matte, smooth cotton texture
Archival quality of 80 years daylight, 200 years dark

We use professional art framing – made from the very best materials with a classic straight profile. Minimal design for timeless appeal, blending seamlessly with any interior.

The Box Frame adds a little depth, shadow and presence to the artwork. This deeper frame creates a 15 mm space between the glass and the print for a contemporary feel.

The frames are made of only high-quality components:

polished Artglass™ AR 70 with a 70% UV protection (2 mm thick)
plain wood moulding with a mat veneer
backingboard made of sturdy MDF (class A, 3 mm thick)
Made in The Netherlands

Artglass™ protects artworks in the most prestigious museums around the world. This frame is equipped with the AR 70 which protect the artwork against discoloration by filtering 70% of UV radiation. The anti-reflective, scratch-resistant coating allows you to see your artwork as it truly is. The glass is coated on both sides, reducing reflection to ~1%. This makes it look as if there is no glass in the frame when viewed from different angles.

To draw the eye to the piece we add an elegant passepartout around the artwork. It is a museum-quality, acid-free, wood-free, chlorine-free, buffered cardboard of 1.7 mm in thickness cut to an angle of 45°.

Your order arrives ready to hang. We use a steel wire hanging type of fixture on the reverse panel.

Ultra-Safe
Delivery

Direct from
the Artist

Exceptional
Print Quality

South Africa

South Africa reshapes the sense of scale. Mountains, ocean and open land stretch far beyond the horizon. The light feels sharper, revealing strong contrasts and vivid colors. A place where nature and human life meet with powerful intensity.

Meet the Artist

Florian Laroye is a photographer drawn to the essence of a moment. Rather than chasing the spectacular, he focuses on color, form, and composition to capture emotion, often with a sense of quiet romanticism. He calls it the Art of Noticing.

“Wherever I go, my camera is always with me. Always just 2 seconds away from the next capture. I let my curiosity notice colors, shapes, compositions, romanticism and boooom, it’s captured.”

Why Buy From Us?

Each print on our website is offered in exclusive distribution, available only here and nowhere else. You will not find these pieces on Etsy, Amazon, or mass print-on-demand platforms. Every print is sold directly by the artist, who personally validates its quality to ensure it embodies their creative intent. Choosing to acquire a work here means investing in a piece with authentic provenance, supporting a more sustainable and intentional model of art collecting where each detail has been considered, and nothing is left to chance.

We ship our prints with the greatest care to ensure they arrive safely. Each print is secured in a protective cardboard box marked “Fragile”, with multiple layers of internal protection:

an all-around 6 cm air-pocket cushion to absorb any shocks
an all-around 1 cm bubble wrap placed around the framed print
reinforced cardboard to protect the corners of the frame

We partner with trusted couriers such as DHL and UPS, chosen for their reliable, high-quality delivery service. Please visit our Shipping Policy for additional details.

We want you to be completely satisfied with your order. If you change your mind, you may return your order within 14 days of receiving it. Please note that return shipping costs are the responsibility of the customer.

If your order arrives damaged, contact us within 7 days. We will follow through and ask you for photos. We will replace or refund your order according to our return and refund policy.

Pay easily with Apple Pay or Google Pay, or use a Visa, Mastercard, Maestro or American Express (the list of all supported payment methods is visible on the payment screen at checkout). We secure payments with the use of the new, strict PSD2 security requirements to avoid any risk of fraud. Additionally, we use the 3D Secure layer for online credit and debit card transactions. It adds an authentication step by redirecting you to the card issuer’s domain, then back here to complete payment.

Whether you have a question about our products, need help placing an order, or simply wish to reach out – we’ll be happy to assist you directly. We usually respond really fast! Contact us anytime.

Companion Pieces